Project Implicit

This site is essentially the behind the scenes site to the Implicit Association Test (IAT), and thus provides more technical (scientific) information about the IAT and implicit cognition in general.

http://www.projectimplicit.net/

Project Implicit is a Virtual Laboratory for the social and behavioral sciences designed to facilitate the research of implicit social cognition: cognitions, feelings, and evaluations that are not necessarily available to conscious awareness, conscious control, conscious intention, or self-reflection.