http://www.krollontrack.com/jury-consulting/
Compelling strategies win cases. Apart from knowing the legal and factual background of a case, litigators should also be aware of significant and persuasive case themes, jury and judge perceptions, traits of hostile jurors, key concepts and terms, what drives verdict and damage decisions, and potential verdicts. A tactical approach to litigation and voir dire can mean the difference between a favorable outcome and a loss.
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