http://www.youtube.com/watch?v=JA96Fba-WHk
This video is from a television show and it shows positive reinforcement. Whenever the girl would do something that one of the guys thought of as "good behavior" he would reward her with chocolate (incentive). He would do this without telling her that it was something good; just reinforce the behavior with a reward.
In the book, in chapter 5, the author discusses extrinsic motivation which comes from environmental incentives and consequences. In this case, the extrinsic motivator would be chocolate, the reward recieved for the behavior. Extrinsic motivation is related to positive reinforcement because of the "do this and you will get that" behavior that people are trying to change or adjust. The motivation was to get the chocolate as a reward for doing what people consider to be a good action or behavior.
These types of teaching happens a lot with child rearing and teaching kids what kinds of behaviors are appropriate and which aren't. Intrinsic motivation happens in these situations because people are recieving positive feedback for their behaviors. So that is a natural motivation for people to do a behavior, when they are rewarded.
That clip was really cute, I didnt recognize the show but it goes great with what we're talking about!
I felt as if the girl in this clip was as naive as an animal (no one told her she would get a reward for doing good things, it just kind of happened). Maybe they were trying to teach her without communicating to do the things they liked (which is when they positively reinforced her with chocolate). After a while she should catch onto these positive reinforcements, but initially it doesn't seem like she does.
Do you think they taught her subconsciously to do the "good" things? Obviously this is supposed to be a comedy but you wonder if something like this would work in real life... I may have to try it :-)