This artcle is for helping employers understand there are different things that motivate each gender. The author explains how men and women both interpret and give information differently and follows with some stereotypical workplace examples of how each gender works. The author suggests that gaining an understanding of gender differences can help employers motivate employees and increase employee retention. I feel this article mostly centers on communication differences instead of motivational ones. The basis of this article is how to better communicate and understand how each sex decifers information, with the example men take things for face value while women read between the lines. On that note, I'm sure all of us have a story or two about how our significant other, friends, brothers and sisters, or mom and dad misinterpreted something we've said or done.
http://business.lovetoknow.com/wiki/Motivation_Skills_of_Women_vs_Men
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