Recently in Rule Governed Category

http://www.farmville.com

Basic Premise: Plant crops and harvest them to earn money and experience points which will allow you to develop your own personal farm complete with livestock, decorations, equipment, and a home of your choosing.

ABC's-Basic Premise: This farm game offers numerous rewards in order to overtly reinforce people into continuing to play the game for enjoyment purposes (it still makes money through advertisements).  However, it also uses covert behavior modification to increase the likelihood that you will use your credit card to purchase "Farmville Cash" to purchase even cooler buildings, vehicles, and decorations for your farm.  After you realize how long it takes to build a huge farm, why not spend a few bucks to greatly cut down on your time?  After all, time is money...and they'd like some of yours.

It might be easier to just follow the 5 second rule : -)

What are the ABC's here? How would a behaviorist explain this?

"After multiple re-watchings of the Legally Blonde film series, we knew that sorority sisters enjoy dressing alike, but we never realized how strict the undergrad stylistas were! IvyGate received seven pages of the supposed dress code requirements for Pi Phi's Cornell chapter."

http://www.huffingtonpost.com/2010/01/22/sorority-sisters-fashion_n_433491.html

"The Commitment Contract concept is based on two well known principles of behavioral economics:

1.People don't always do what they claim they want to do, and
2.Incentives get people to do things"

http://www.stickk.com/

What is this site about? What behavioral principles do they use? Do you think this is a good site? What could you do to imporve on it?

How do signs control our behavior? How can we explain some of these signs from a behavioral perspective? How do rules control our behaviors?

http://www.funny-games.biz/pictures/signs-pictures.html