"Traditional advertisements targeting teens don't affect them. Talking about issues of health, illness or even death, they don't get it," the group's director, Remi Parola, told The Associated Press in an interview. "However, when we talk about submission and dependence, they listen."
http://www.huffingtonpost.com/2010/02/24/french-oral-sex-anti-smok_n_474909.html
How do advertisements affect behaviors? Why are some adds more effective and changing behaviors than others?
