Brief description of clip.
This is a link to an unsubscribe page from a site called Groupon.com. When you click on its unsubscribe page you get a button where you can click on to punish Derrick. Derrick is the guy that subscribed you in the first place.
http://www.groupon.com/new-york/unsubscribed
Breakdown:
A=In the context of an internet company
B=Derrick subscribing people
C=Gets beverage tossed in his face
Getting a beverage tossed in his face is aversive so Derrick will subscribe people less often.
Since "C" involves adding something it is Positive.
Since "B" will decrease it is Punishment.
Therefore this is Positive Punishment.
Analysis: In the context of an internet website where subscribers to the groupon.com can go to unsubscribe to their email service. Once at the site there is a button that says PUNNISH DERRICK. Derrick is presumable the guy that signed you up in the first place.
The button elicits a clicking behavior on my part (although this is not the target behavior I am interest in this example. Once I emit a clicking behavior the video starts with a co-worker possibly a boss of Derrick's approaching and scolding him which is an aversive consequence, and then he throws his beverage (presumably coffee) in Derrick's face.
This is an example of positive punishment because an aversive consequence is added to reduce the unwanted behavior of Derrick's. As a result this should decrease the frequency of Derrick subscribing people to their email list.
Extended notes below....
Notes to the student -
This is an example of how you briefly describe the site, break it into the ABCs and then do an analysis of it.
Notice that there are many behaviors involved with this clip. One involves you the user clicking on the punishment button, one involves Derrick subscribing behavior, one involves Derrick sitting at his computer, one involves the boss walking into the room, one involves the boss scolding Derrick, one involves Derrick listening to his boss scold him, one involves the boss tossing his beverage on Derrick, one involves Derrick falling out of his chair (or something), and one involves the boss walking off.
My point is that you have start the exercise by 1) isolating one behavior, a target behavior, 2) determining the consequence, and 3) providing a context as the antecedent.
Notice that the sequence above does not follow A then B then C. It is more like B, then C, then A.
This is SUPER helpful!!
Thanks for the feedback (it is highly reinforcing :- )
This is helpful. I think I have a better understanding of how to target a specific behavior.
I like these notes!
i found this very helpful
I'll follow suite and also say this helps out. It's nice to have some sort of outline to follow to make sure we include the right information.